Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how MerchFanStores ("we," "us," "our," or "Company") collects, uses, discloses, and otherwise processes personal information in connection with our website merchfanstores.com (the "Site"), which provides information and recommendations about live dealer casinos in Australia.
Please read this Privacy Policy carefully. By accessing or using our Site, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please do not use our Site.
Information We Collect
We collect personal information in the following ways:
- Information You Provide: Name, email address, phone number, and any other information you voluntarily submit through forms, surveys, or contact requests.
- Automatic Collection: We automatically collect your IP address, browser type, operating system, referral source, pages visited, and time spent on the Site through server logs and analytics tools.
- Cookies: We use cookies and similar tracking technologies to collect usage data and enhance your browsing experience.
- Third-Party Data: We may receive information from affiliate partners, advertising networks, and casino operators to improve our services and track conversions.
How We Use Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve the Site and our services.
- To conduct analytics and understand how users interact with our content.
- To track affiliate conversions and calculate commissions from casino referrals.
- To personalize content and recommendations based on your interests.
- To respond to your inquiries and provide customer support.
- To send marketing communications and promotional content (with your consent, where required).
- To detect, prevent, and address fraud, security, and technical issues.
- To comply with legal obligations and enforce our Terms of Use.
Cookie Policy
Our Site uses the following types of cookies:
- Essential Cookies: Necessary for basic Site functionality, security, and user authentication.
- Analytics Cookies: Help us understand user behavior, traffic patterns, and Site performance.
- Affiliate Tracking Cookies: Used to track referrals to casino partners and measure campaign effectiveness.
- Marketing Cookies: Allow third-party advertisers to deliver targeted advertisements based on your interests.
Most web browsers allow you to control cookies through your browser settings. You can refuse, delete, or disable cookies at any time. However, disabling cookies may affect the functionality and user experience of our Site. For more information, visit allaboutcookies.org.
Third-Party Links
Our Site contains links to third-party websites, including online casinos, affiliate partners, and other gambling operators. We are not responsible for the privacy practices, content, or policies of these external sites. We strongly encourage you to review their respective privacy policies before providing any personal information or engaging in transactions.
The inclusion of third-party links does not constitute an endorsement or guarantee of the security or privacy practices of those websites. Proceed at your own risk when visiting linked sites.
Your Rights
Depending on your location, you may have the following rights regarding your personal information:
- Australian Privacy Principles (APPs): If you are an Australian resident, you have rights under the Privacy Act 1988 (Cth), including the right to access, correct, and request deletion of your personal information.
- GDPR Rights (EU/UK Users): If you are located in the European Union or United Kingdom, you have rights to access, rectification, erasure, portability, and objection under the General Data Protection Regulation (GDPR).
- CCPA Rights (US Users): California residents may have rights to know, delete, and opt-out of the sale of personal information under the California Consumer Privacy Act (CCPA).
To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below.
Data Retention
We retain your personal information for as long as necessary to provide our services, fulfill the purposes outlined in this Privacy Policy, and comply with applicable laws. Retention periods vary depending on the type of information and the purpose for which we use it.
- Account information is retained for as long as your account remains active.
- Affiliate tracking data is retained for up to 24 months for conversion attribution purposes.
- Analytics data is typically retained for 12-24 months.
- Information subject to legal holds will be retained as required by law.
When information is no longer needed, we securely delete or anonymize it.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Email: privacy@merchfanstores.com
Website: merchfanstores.com
If you believe we have not adequately addressed your privacy concerns, you have the right to lodge a complaint with the relevant Australian regulatory authority or your local data protection authority.